Hey Freelancer 👋

You could be the most talented person in your niche—but if nobody knows who you are, it won’t matter.

In freelancing, visibility creates opportunity. #facts
Clients hire people they know, like, and trust.

This week’s newsletter is about how to stay top-of-mind and in-demand without having to constantly “promote yourself.”

Let’s go…

1. Build a Presence, Not a Persona

You don’t need to be a content machine—you need to be consistent and authentic.

• Post 2–3x per week on a platform your clients use

• Share wins, lessons, behind-the-scenes moments

• Be the expert AND the human

👉 You’re not building a brand for everyone. Just for the people you serve best.

2. Be Discoverable

It’s not just about showing up. It’s about being found.

• Update your LinkedIn headline, bio, and featured work

• Keep your portfolio current

• Use keywords your ideal clients search for

👉 If your dream client Googled your skill + niche right now—would they find you?

3. Show Up Where Your Clients Are (Not Where the Noise Is)

You don’t need to be everywhere. You need to be where your clients are paying attention.

• Niche Slack groups

• Industry newsletters

• Strategic comment sections

• Podcast guest spots

👉 Visibility isn’t shouting louder—it’s showing up smarter.

4. Don’t Just Network—Stay Top of Mind

It’s not enough to connect once. Stay present.

• Send a monthly “what I’m working on” email to past clients

• Comment on clients’ posts and cheer them on

• Share new skills, offers, or results with your audience

👉 When people remember you, they refer you.

This Week’s Challenge

Pick ONE platform and commit to showing up 3x this week.

• Post a quick win
• Comment meaningfully on someone else’s post
• Update your profile to reflect your current offer

Being visible doesn’t mean being loud.
It means being present, consistent, and valuable.

See you next Friday,
Michael Fleischner

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