Freelancers, welcome to another edition of Freelance Friday!

If one of our most popular editions ("3 Offers Every Freelancer Should Have") taught us anything, it’s this: your success hinges on what you're offering and how you present it. So let’s go a level deeper.

This week, we're diving into the concept of your Offer Stack — the mix of services that, when combined and presented properly, feel like a no-brainer to your ideal client.

What Is an Offer Stack?

An “offer stack” is a layered approach to packaging your services that gives clients a clear path to entry (and more ways to say yes). It’s the freelance version of a sales funnel without the sleaze.

Here’s a simple and effective 3-part stack:

• Entry Offer – A low-commitment, high-value service that solves a specific problem. Think: an audit, strategy session, or 1-day turnaround.

• Core Offer – This is your main service. It’s where you deliver your core expertise and value. Web design, copywriting, social media management, SEO, etc.

• Premium Offer – A high-ticket option for clients who want you in a deeper, more committed way. Retainers, consulting, fractional CMO, or coaching.

👉 Each of these offers should be tailored, branded, and positioned with care. Your stack not only helps increase your average revenue per client — it also meets people exactly where they are, reducing friction and hesitation.

Why This Works

1. Multiple Entry Points – Different clients have different levels of readiness. Your offer stack catches them all.

2. Scalable Revenue – Clients who start with your entry offer often move up your stack over time.

3. Clear Differentiation – Most freelancers just sell their skills. This is a business model.

This Week’s Challenge:

Take your current service list and turn it into an Offer Stack.

• What's your irresistible, low-risk entry point?

• What's your signature core offering?

• What's your “wow” premium option?

👉 Write them down. Give them names. Make them visible on your website or proposal deck. You’ll be amazed at the clarity (and confidence) this creates.

Want help building your offer stack?

Get access to templates, coaching, and guidance inside the 7 Figure Freelancer. A powerful guide to accelerate your success!

See you next Friday,
Michael Fleischner

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