Hey there…

Let’s address the big elephant in every creative room right now: Artificial Intelligence

• Some freelancers are terrified.

• Some are ignoring it.

• And some? They’re already using it to grow faster, earn more, and free up time.

The truth is this: AI won’t replace freelancers. But freelancers who know how to use AI will replace those who don’t. This week, we’re breaking down how to work smarter with AI—without losing your creativity, your voice, or your value.

1. Use AI to Accelerate, Not Automate Everything

AI is amazing at helping you go from blank page to rough draft—but it’s not a replacement for your experience or your voice.

• Use ChatGPT or Notion AI to brainstorm content ideas, outlines, and variations.

• Let AI help summarize long docs, reformat data, or write basic copy.

• Don’t use AI to replace human creativity—use it to turbocharge your process.

👉 Think of AI as a smart assistant, not a ghostwriter.

2. Use AI to Create More Time for the Work That Matters

AI is at its best when it’s saving you time on the repetitive stuff:

• Auto-generate client reports

• Write initial drafts of client proposals

• Use tools like Descript for faster podcast/video editing

• Set up AI email replies or scheduling tools

👉 Every hour saved is an hour you can spend on growth—or rest.

3. Offer AI-Enhanced Services

Here’s a bold move: Start integrating AI into your freelance offerings.

• Writers: offer AI-assisted content audits, SEO outlines, or voice refinement.

• Designers: speed up mockups or test concepts with AI-powered visuals.

• Marketers: automate reporting, generate data insights, or improve ad testing cycles.

👉 Clients don’t want AI—they want faster, better outcomes. And AI helps you deliver that.

4. What Not to Do with AI

Let’s be clear: Slapping AI into your workflow without intention can backfire.

• Don’t blindly copy/paste AI-generated content

• Don’t use it as a crutch for strategy or judgment

• Don’t position yourself as “just another prompt-pusher”

👉 AI should amplify your expertise, not replace it.

This Week’s Challenge

Use AI once this week—not to replace your work, but to speed up something you usually do manually.

Then reinvest that saved time into marketing, relationship building, or… stepping away from the screen.

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Talk to you next Friday,
Michael Fleischner

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