Hey Freelancer 👋

Let me ask you something:

If I went to your website or LinkedIn profile right now, would I see one offer… or a real business?

Many freelancers operate with a single offer:
“I’ll do [skill] for [hourly rate or project fee].”

But the most successful freelancers don’t just sell services—they design offers that scale.

This week, I’m showing you how to diversify what you offer—without doing more work—so you can increase your income and impact.

Let’s break down the 3 types of offers you should be building.

1. Your Core Offer (Bread & Butter)

This is what pays the bills. Your main service. Your wheelhouse.

But if it’s not positioned correctly, you’re leaving money on the table.

How to elevate it:

• Turn your skill into a solution (not just “graphic design” but “branding refresh packages”)

• Add structure: timelines, phases, outcomes

• Productize it. Price it clearly. Make it easy to buy.

👉 Clarity + packaging = premium pricing.

2. Your Recurring Offer (Stability Builder)

This is where true freedom starts.

It might be:

• A monthly retainer

• Ongoing consulting or support

• Strategy + implementation hybrid

Why it matters:

• Predictable revenue

• Deeper client relationships

• Less stress at month’s end

👉 Ask yourself: “What do clients need from me on a regular basis?”
Then build that into a recurring option.

3. Your Scalable Offer (Growth Engine)

This is what separates a freelancer from a business.

It could be:

• A digital product (template, toolkit, course)

• A one-to-many service (group session, workshop)

• A license or subscription model for IP you already use

Scalable = something you build once and sell often.

👉 Even if you start small, your scalable offer gives you leverage—and long-term growth.

This Week’s Challenge

Write down your 3 offers:

• Your core offer

• Your recurring offer

• Your scalable offer (or your idea for one)

Are all 3 built out? If not—what’s missing?

If you want to earn more from freelancing… you need more than just your time. The best freelance businesses aren’t busier—they’re better positioned.

See you next Friday,
Michael Fleischner

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